Are you paying too much for SEO?

Answer 11 quick questions to see if your spend matches the value you're getting. Free • Takes ~3 minutes

Monthly SEO fee *

How long with current provider? *

Average deliverables per month (last 3 months) * Content pieces, technical audits, link placements, reports, etc.

Industry *

Business model *

SEO scope *

Number of target languages (including English) *

Number of locations *

My site is in a difficult or restricted niche — YMYL (finance, health, legal, government), gambling, CBD, crypto, adult content, vaping, or ultra-competitive sectors (insurance, loans, forex)

Quality assessment

Rate each statement from 1 (Strongly disagree) to 5 (Strongly agree)

1. You have clear SEO goals tied to business objectives

1 2 3 4 5

Strongly disagree Strongly agree

2. You receive regular reports against agreed KPIs

1 2 3 4 5

Strongly disagree Strongly agree

3. Reports are clear and jargon-free

1 2 3 4 5

Strongly disagree Strongly agree

4. You have a single accountable point of contact

1 2 3 4 5

Strongly disagree Strongly agree

5. Your provider is proactive with ideas and opportunities

1 2 3 4 5

Strongly disagree Strongly agree

6. Your provider is responsive to questions and requests

1 2 3 4 5

Strongly disagree Strongly agree

7. You know exactly what's included in your monthly retainer

1 2 3 4 5

Strongly disagree Strongly agree

8. Rankings for your target keywords have improved

1 2 3 4 5

Strongly disagree Strongly agree

9. Organic traffic has grown meaningfully

1 2 3 4 5

Strongly disagree Strongly agree

10. Your SEO includes Generative Engine Optimization (GEO) for AI platforms like ChatGPT, Perplexity, or Google's AI Overviews

1 2 3 4 5

Strongly disagree Strongly agree

🎯 Almost there!

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This tool estimates fairness of spend based on your inputs. It's not financial or legal advice.